How to Sell Solar Attic Fans as an Add-On to Roofing Jobs
Homeowners pay for roofing jobs for many reasons. Some have damage that needs to be repaired, while others have an outdated roof that’s ruining their home’s thermal efficiency.
In these cases, roofers in the commercial roofing industry have a valuable opportunity. You can upsell clients on solar fans to improve their cooling, boost satisfaction with your work, and increase your profitability. Keep reading to learn how solar attic fans unlock extra revenue for your business.
Understanding Solar Attic Fans
Solar attic fans pull hot air out of the attic and replace it with cooler air from the outside. This continuous airflow helps to regulate attic temperatures. Plus, these fans generate the power they use directly from the sun. So, homeowners get a cooler attic without increasing their utility bills.
In fact, solar fans more than pay for themselves over their usable lifespan. They cost under $1,000 to install and last between 15 and 25 years. A solar attic fan can save a homeowner as much as $300 per year on their utility bill in hot climates.
That’s a positive ROI for the homeowner while also increasing your take-home pay for roofing jobs. It’s the kind of win-win that can be hard to find when trying to make more money in the roofing industry.
Highlighting Customer Benefits
Your ability to earn extra money through solar fans will depend on how well you can explain the benefits to homeowners. Here are some to keep in mind:
- Reduced heat damage: When heat builds up in the attic, it can warp the roofing material and reduce the lifespan of the work you do. A solar attic fan can help prevent this by venting hot air out of the home and reducing thermal strain on the structure.
- Moisture removal: Attic fans also help to prevent mold and mildew growth. They help to remove excess humidity from the home, which can otherwise lead to wood rot and insulation degradation.
- Lower energy bills: Homeowners can expect lower energy bills after combining their new roofing work with a solar attic fan. Some save as much as 30% during the summer months, but exact savings can vary.
- Tax incentive opportunities: Homeowners who install solar attic fans may also be eligible for federal tax credits. These can deduct 30% of the cost of purchasing and installing the fan.
Marketing Strategies To Boost Revenue
Another important step toward earning more with solar attic fans is marketing the service to the public. Here are some tips:
- Demonstrating cost-effectiveness: Emphasize the long-term savings homeowners get by installing solar attic fans. Make sure they know the fan should pay for itself within the first few years and will still generate reliable savings for many years after.
- Emphasizing energy efficiency: You can also stress the environmental impact of solar attic fans. They can help homeowners reduce their carbon footprint while saving them money. This can be a major selling point for eco-conscious consumers.
- Positioning as an add-on to roofing jobs: Finally, position your solar attic fan service as an add-on to standard roofing jobs. These customers already expect to spend a lot of money, so adding an extra $500 to $1,000 is often easier to stomach.
Bundling roof work with ventilation upgrades creates a compelling whole-home efficiency package for homeowners. They know that by choosing your company, they can fix their roofing problem and save on their utility bill in a single job. This can help differentiate you from your competitors, allowing you to win more work and grow your business.
Upsell, Increase Profits, and Keep Customers Happy
Solar attic fans are a natural fit with roofing work. They contribute to a home’s thermal efficiency, something homeowners often want when hiring a roofing contractor.
So, why leave any more money on the table? You can take the first step toward unlocking new revenue for your business by joining the dealer team at Remington Solar. Get in touch today to learn more about how we can help your roofing business thrive.
